Common mistakes when branding

Jagdip Sanghera
2 min readMay 6, 2020

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Hi Sir/Madam,

Straight into it.

I will go over the key mistakes made when branding, be sure to avoid these- in order to attain success in your branding strategy.

  • Failing to have a meaning and purpose behind your brand.
  • Mixing marketing with branding, branding is it’s own identity.
  • Skipping professional help, trying to do it all alone.
  • Being to safe, not trying enough new things to grow your brand.
  • Lacking consistency across your platforms and promotional channels.
  • Refusing to take action on errors and mistakes.
  • Not seeking for criticism in order to grow and explode your brand.
  • Thinking too small.
  • Attempting to appeal to everyone, missing out on positioning.
  • Not setting deadlines, to take action on your brand.
  • Relying to heavily on specific design trends.
  • Moving away from what already works.
  • Attaching your brand image to the wrong things.
  • Not thinking global.
  • Using copy that doesn’t accurately describe your brand.

Thank you for reading,

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Have a fantastic day ahead,

Regards,

Jagdip

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